Business Intelligence

5 Marketing Myths Worth Testing

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Executive Summary

The truth is that if you are not investing, you'll never claim ROI. You spend money on inventory, software, and of course payroll in hopes that it will turn a profit. Why would you expect strong marketing results without putting some serious resources behind your efforts? However, the claim of having to spend massive amounts of marketing cash has been shattered by the host of affordable and sometimes, FREE marketing tools available.

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