Date Added: Sep 2009
What is it about the NFL that commands such attention, even from those who don't typically watch sports? Why does the NFL deserve to be mentioned in the context of successful brand marketing, and perhaps could even be considered the most successful sports brand in the US (even more so than Nike)? The answer lies in a combination of the structure of the game and the brilliance of the marketing strategy behind the league. This paper explains about just a few of the reasons the NFL has established a dominant position among sports.