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One need a Social Media Dream Team for a several reasons: 1. Someone has to create the content. Without fresh content, the social media efforts may as well be in a bag on the shelf. 2. Someone needs to watch the numbers. Tracking and analyzing metrics is a huge part of social media success; if one don't know where one is, one can't tell if one is improving, or not. 3. Someone needs to make sure everything is getting done and is running smoothly. 4. Someone needs to make sure social media usage makes business sense. 5. Someone has to reply to comments and leverage social networking to connect with people and share the content effectively.
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