Date Added: Jul 2009
Let's just pause the social media bandwagon, just for a moment, to reflect on some important differences between products and services. And suggest that what works for a lot of one-person expert businesses might not work for mainstream product businesses. Particularly with social media. Think it through, don't entirely forget the fundamentals in the rush to social media marketing. It's not all the same, and it doesn't apply equally to product businesses.