5 Simple Lessons About Marketing, Strategy And Life

Truth is, many are guilty of either not really listening to what people are saying about the products, or of discounting their honest feedback (they're not smart enough, they just don't "get it," etc.). Particularly in marketing and sales, it's easy to fall into the trap of getting so excited about pitching the product that one fails to take in the body language of the people one is talking to. If you're managing a product, you need to know who the customer is, what their needs are, what the product does, and what the market is. You also need to be incredibly honest with yourself about the true strengths and weaknesses of your product.

Provided by: American Express Topic: Big Data Date Added: Jul 2010 Format: HTML

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