Social Enterprise

5 Social Media Marketing Best Practices For B2B

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Executive Summary

Marketers have made great leaps forward in the tools they employ to reach current and potential customers. This growth in spending represents the largest increase This year-over-year projected increase in advertising spend on social media is a natural correlation to similar shifts in media consumption that are taking place among B2B and vendor content consumption. A similar picture is emerging within other online communities in B2B, as well as online communities that serve personal interests.

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