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In today's challenging economic environment, marketers and advertisers are looking at different ways to maximize the return on their marketing and advertising spend. Due to the emphasis on ROI, more companies will be using a direct response channel like email marketing and search marketing to drive measurable results in 2009 and beyond. In each channel there are key strategies and tactics that need to be employed for maximizing marketing investment, and a marketer can compound his or her success by leveraging each channel's insight to drive success within the other.
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