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You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting yourself up for failure. As with any other business tactic, you need to have a clear plan and manage expectations. The five tips given in this paper will help you approach your social media efforts with the right mindset, so you can stay realistic, build a proper foundation, prepare for bumps in the road, keep a level head, and ultimately create something entirely fail-proof.
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