5 Tips For Pulling Off A Pop-Up Shop

To pop-up or not to pop-up: this is a good question to consider if you're thinking of starting a business, and want to test the waters before making a full commitment. It's not easy to start a business that generates long-term interest beyond the initial concept. Opting to launch a business by first organizing a pop-up shop can be a sensible way to feel things out on the short-term, and at a lesser cost. And, in some cases, that pop-up might be just the thing that attracts the big investment dollars and proves that your idea can garner big interest.

Provided by: American Express Topic: Start-Ups Date Added: Aug 2010 Format: HTML

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