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You have probably poured blood, sweat, tears and energy into building either your reputation or your company's reputation. You built (or are building) a respected image and brand from scratch, made call after call to gain customers, and met person after person to become recognized and respected. This is the essence of branding - a reputation for quality, expertise, and trustworthiness in a specific industry or field. But branding has taken on a whole new dimension with the advent of social media. Social media encompasses the conversations happening on blogs, social networks, wikis, and online media channels.
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