Date Added: Jul 2010
Once the company identified their target market, they studied it. They spent time with key users who were producing original video for blogs. Kaplan said it was just a handful of people at that point, and they hung out with them, got beers with them, and did a lot of listening to learn exactly what they were looking for in a platform that would host their shows. Connecting with your professional community is not only important in hiring, but in doing business in general. It can generate leads, partnerships, and opportunities that you may not have known were available.