SMBs

5 Trends That Will Shape Small Business In 2011

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Executive Summary

Small business owners don't care what's cool. They care about what seems practical and what seems obvious - and that's not always what gets the buzz. Here are the author's predictions along those lines for 2011. Some of these might seem pretty obvious, but again, not in the way small business will adopt them. Social simply is: This year we will simply stop talking about social media as though it were some new, sexy, foreign cousin of marketing. Mobile finally lands: Seems like we've been talking about mobile marketing for as long as the author can remember.

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