Social Enterprise

5 Ways Small Businesses Can Avoid Social Media Panic

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Executive Summary

The notion of getting into social media might seem overwhelming for any small business. Spending time upfront before launch to create a plan with goals that includes how to translate that social media presence into dollars will go a long way toward achieving success. Nine percent of small and medium-sized businesses use Twitter to market their businesses. And 32 percent of those businesses said they plan to include social media in their marketing plans in the next 12 months by using a page on a social site such as Facebook, LinkedIn or MySpace. This paper provides some tips to help avoid panic when thinking about launching a presence on social media platforms.

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