Date Added: Oct 2010
All too often, entrepreneurs and business owners think of self-promotion as the seedy underbelly of marketing and brand building. That misconception can cost you big time. The reality is self-promotion is a crucial step to sustained success. Instead of fake smiles and overbearing arrogance, there are simple ways to promote your business and to build a dynamic online presence without coming across as a self-important egomaniac. Most people don't like talking about themselves - and they're usually even more apprehensive when it comes to discussing what they do well. Granted, there's a slightly different mindset when your livelihood depends on selling yourself.