Date Added: Mar 2010
People naturally rally around things they can believe in. Is there anything in business as powerful as believing that what you're selling is good for your customers? It takes people to grow a company, and people work better when they believe in what they're doing. Do they walk out the door at the end of the day feeling like they've made people's lives better? It doesn't have to be natural cosmetics or clean energy or organic food, necessarily; you can even sell used cars in a way that makes your customers' lives better.