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This paper explains 5 ways to encourage impulse purchases with online marketing: demonstrate an impressive, relevant feature; try to "Time it right"; make it easy; give an enticingly presented discount; "Keeping up with the joneses". The ability to get people to "Live in the moment" is one key to a successful impulse purchase demonstration. The salesperson has a lot to do with it, of course. Repetition of an incredible, attractive feature, however, is the key as well.
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