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You might have noticed a trend in more and more marketing, where large brands are featuring real people and actual employees in their ads. The end of the new Intel ads feature employees singing the well known "Intel bong" - the four note chime at the end of their ads. Best Buy uses their employees in their ads wearing their trademark blue polo shirts. If you combine this trend with the use of consumer generated advertising that one has seen in recent Super Bowls and even reality television, it's clear something is happening to the world of advertising.
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