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Let's face it; most small businesses do the bulk of their business locally. So, the thought of gaining access to Facebook's 300 trillion users (may be more by now) isn't that relevant or useful. However, if those local businesses could use some of the new powerful online tools and platforms to gain access to the 200-300 social media users in their town, now that might just make some sense. There are many ways to filter, sort, aggregate and otherwise take advantage of social media tools that can specifically benefit even the smallest neighborhood oriented business. This paper explains five things any local business can do to get more business using social media tools.
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