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Social media participation has proven a great way to cast a wider net, create exposure for your expertise and initiate relationships with partners, supplies, prospects and customers. But, few things build the trust necessary to take a surface relationship made in a LinkedIn Group or Facebook Fan Page to the deeper levels often required for someone to whip out the checkbook, like face-to-face interaction. The buzz right now is all about social media. Most small businesses, however, will get the greatest bang for their social media buck when they think in terms of merging their online and offline networking and marketing. This paper shows five ways to maximize what you're doing online to make it pay offline.
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