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You may be aware of Twitter, the 140 character news and status channel where Twitterers around the world are over-sharing what they're doing. Hopefully you've already set up a business account and are actively using Twitter Search to mine for product and service mentions, and taking advantage of the platform as a customer service resource. If you're not, you're missing a huge opportunity to connect with an ever-growing population of consumers and professionals who respond well to Twittering companies with a purpose.
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