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Producing great content as a lead generation play is only part of the deal for most marketers. You also want and need to make certain that plenty of prospects eyeball, read, and share the content. Smart marketers are turning to social media platforms as a way to create awareness about video, audio, and written content that teaches, demonstrates expertise and spreads the all important sales message in ways that can turn social media into a very effective lead generation tool. There are many ways to go about using social media as a tool to amplify your content, but the best way is to develop and tinker with a systematic approach that you can kick into gear with each piece of content.
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