Business Intelligence

6 Guidelines For Creating Powerful Packaging

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Executive Summary

Your product's packaging is its first line of communication. It should speak to potential customers loud and clear and make them feel as if your product belongs in their home. That feeling means a product can quickly become part of a consumer's buying habits. Here are guidelines to help create powerful packaging that will speak to your customer: 1. Make it Clear. What your product does should be apparent from the packaging. 2. Keep it Simple. Packaging design should immediately convey the product's unique features and function to your potential customer.

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