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If you have a Web site, or if you are advising clients who have a Web site, there are steps you can take to improve your rankings in the search engines, so that the site will be easy to find. Getting noticed is all about getting the search engines to think your site is an important site. It's kind of a Catch-22 - you need to build traffic in order to impress the search engines, but one needs to be found by the search engines in order to build traffic. This paper has some tips for building traffic and winning the search engine popularity contest.
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