Salesforce.com Investigate

6 secrets to offering exceptional customer service

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Executive Summary

The vast majority of people are not experiencing great service. Nearly a third of consumers believe that businesses are now paying less attention to providing good customer service. On top of that, just 7% of those polled say that customer service experiences they have with companies typically exceed their expectations. In this E-book we will examine the following topics: - The secrets to lining up your customer service with your brand - The best way to train employees - How to make employees feel good about giving great service - The significance of monitoring customer interactions - Which customer metrics you should pay attention to - The cheapest way to earn new customers

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