Business Intelligence

6 Steps To An Employer Brand Strategy

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Executive Summary

Having a clearly defined strategy is the most important factor in achieving employer branding objectives. That's the takeaway from the Employer Brand Institute's Global Research Study of more than 2,000 companies .Engaging the CEO and senior management in the benefits of employer branding also ranks highly. Surprisingly, conducting internal and external market research ranked the lowest in importance, suggesting companies are rushing into employer branding without a clear direction of where they are heading. The results of the global study should be a concern for CEOs where money invested in employer branding initiatives may be misdirected and/or misaligned with the business strategy.

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