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With people as their main assets, many service businesses as just selling hours, re-inventing themselves for every project. Customizing everything, if the people leave, there is no business. As a result, service businesses are tough to sell for anything more than a dreaded "Earn out". If you want to sell your service business, you need to "Productize" your service offer. By making your service look like a product, your business will appear more tangible, sustainable and less dependent on people.
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