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RDFa tags improve the chances that the results delivered by your eCommerce site will match the needs of Internet shoppers, as expressed in their search queries. This microformatting approach involves specifying product attributes (names, categories, brands, manufacturers, and prices) in XHTML using Resource Description Framework-attribution methods. Basically, eCommerce site owners can give shoppers precisely what they want; and help them avoid enticing, attractive e-destinations that don't actually stock items described by shoppers in online searches.
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