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It's not really enough to have a website. These days you must create a total web presence, but you've also got to create strategy based on overall objectives. This is another way of saying unless your online activity ends in a sale you've failed in the game of online marketing. There are countless ways to fail on the quest to convert a pair of peering eyes into a paying client. Below are just some of the assumptions online marketers make that prove deadly when it comes to successfully building trust and converting sales: Assume an attractive website is an effective website. Assume you know what your customers search.
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