Business Intelligence

7 Recession-Busting Marketing Basics

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Executive Summary

Scan the headlines each day and you won't have to get very far to stumble upon the word "Recession" or its more palatable cousin "Economic downturn." It's times like these that send many small business owners on a quest for the magic recession-fighting marketing tip. This paper provides seven quick-fix marketing strategies with the caveat that you understand nothing beats building a marketing system based on a narrowly defined ideal customer and core message of differentiation.

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