Business Intelligence

7 Steps To Creating A Sure-Fire Marketing System

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Executive Summary

While this may be hard for some business owners to come grips with - leaning instead towards the "Marketing is a strange form of creative voodoo thinking" - marketing is not only a system, it may be the most important system in any business. To understand how to approach marketing for your business, it may be helpful to understand the author's definition of marketing: Marketing is getting someone that has a need to know, like and trust you. Now you can argue about what like or trust is in your industry, but now more than ever, this definition gets at the heart of the game you're in.

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