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Various forms of mobile marketing, text messaging, mobile ads, mobile apps, and location aware services, are getting lots of buzz currently. Marketers large and small are coming around to the reality that those little hand held devices are increasingly significant parts of everyday life for consumers. While some of this technology and the marketing plays it will produce is still a bit out of the immediate picture for small businesses. There are two primary ways of using SMS. First is what might be referred to as bulk sending - you have a database of opt-in mobile subscribers and you send them messages. Second is a mobile generated request that relies on what are called short codes - text "get more info" to 22345.
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