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People love social media for different reasons. For some, it's all about the networking. For others, it's the branding. Whatever the case, the downside to social media is that it is sometimes difficult to know if your time with it is well spent. So, as with the rest of your business, it is important that you periodically review the ROI of your social media efforts. How do you do that? This paper shows seven ways, some quantitative and objective, others qualitative and subjective, but all useful to some degree or another.
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