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The great divide for business to consumer (B2C) and business to business (B2B) marketers is the definition of conversion. In the B2C world, conversion starts and ends in the same place the purchase. For B2B marketers with long, complex sales cycles, conversion typically means getting a visitor to fill out a form in exchange for something of value, online visitors are busy and easily distracted. As the information above illustrates, you have a very limited time window to prove your value proposition. In the eight steps that follow, you will learn how to boost the effectiveness of your landing pages and raise the number and quality of your B2B conversions.
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