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This whitepaper addresses some widespread issues and describes a few basic steps for the user to follow, which will lead to maximizing the revenues and increase the productivity in the software distribution channel. When reaching a certain number of resellers (over 50 for a typical SMB), one, as a software vendor, may be experiencing some issues regarding the management of the relationships with the partners. This can be seen especially at the infrastructure and communication levels. Thus, one may be employing manual spreadsheets (Microsoft Excel) and/or generic database applications, like Microsoft Access, to get the work done. Also, some of them could be using a custom part of the CRM application in order to manage the software distribution channel.
- Format: PDF
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