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Explaining how product works, how it could be used, and where it differs from existing technology, is the most difficult part and a decisive element in reaching commercial objectives. A 3D animation can be the solution, since it easily visualizes and explains the use and purpose of something that is hard to explain even in a thousand words. This paper will examine the challenges of presenting products and projects in the renewable energy sector and introduces the many advantages of 3D visualization to help achieve company's commercial objectives.
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