Cloud

A Categorisation of Cloud Computing Business Models

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Executive Summary

This paper reviews current cloud computing business models and presents proposals on how organizations can achieve sustainability by adopting appropriate models. One classify cloud computing business models into eight types: Service Provider and Service Orientation; Support and Services Contracts; In-House Private Clouds; All-In-One Enterprise Cloud; One-Stop Resources and Services; Government funding; Venture Capitals; and Entertainment and Social Networking. Using the Jericho Forum's Cloud Cube Model (CCM), the paper presents a summary of the eight business models. One discuss how the CCM fits into each business model, and then based on this discuss each business model's strengths and Weaknesses. One hope adopting an appropriate cloud computing business model will help organizations investing in this technology to stand firm in the economic downturn.

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