Mobility

A Comparative Study of Location-sharing Privacy Preferences in the U.S. and China

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Executive Summary

While prior studies have provided users with an initial understanding of people's location-sharing privacy preferences, they have been limited to Western countries and have not investigated the impact of the granularity of location disclosures on people's privacy preferences. The authors report findings of a three-week comparative study collecting location traces and location-sharing preferences from two comparable groups in the U.S. and China. Results of the study shed further light on the complexity of people's location-sharing privacy preferences and key attributes influencing willingness to disclose locations to others and to advertisers.

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