Download now Free registration required
In nowadays' increasingly volatile consumer marketplace, a marketer must develop - and repeatedly communicate - its USP - Unique Selling Proposition. A USP is, in short, the principal feature, benefit, or aspect of your widget or service that clearly and compellingly distinguishes you from your competition. It's what makes you different! Unfortunately, too many manufacturers and marketers "Get it wrong" by paying too much attention to their competition.
- Format: HTML
- Size: 0 KB