Mobility

A Conceptual Framework on Mobile Commerce Acceptance and Usage Among Malaysian Consumers

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Executive Summary

The aim of this conceptual paper is to investigate the mobile commerce acceptance among Malaysian consumers. With mobile commerce or m-commerce technology, consumers can use mobile phones, Personal Digital Assistant (PDA) and laptop computers to access the internet, send and receive messages and make transactions at any time from any places without having tied to a particular location. This new electronic marketing concept has broadened the scope of service for consumers. M-commerce facilitates to offer great experience to consumers to shop at their own time and from any place. Entrepreneurs, on the other hand, are able to obtain numerous benefits related to customization of products and services based on the location of the consumer.

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