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A Conceptual Model For Culture Impact On Entry Mode And Network Mobility Of Multinational Enterprises

This paper constructs a 2 x 2 model and propose that when multinational enterprise from high context culture entering into a low context culture country, the better way is to employ a high stock structure option as its entry mode, and bring its home network links into the host country; when entering into high context culture, the better way is to employ low stock structure option, and bring its home network links into the host country.

Provided by: World Business Institute Topic: Mobility Date Added: Dec 2010 Format: PDF

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