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The rise of Web 2.0 applications has led to the need for the evolution of the Telecommunications business model. In this paper, the authors have proposed a context-oriented Service Brokering Platform for the IP Multimedia Subsystem. The proposed SBP framework will allow Telecoms operators to leverage existing services for use in innovative new services. The area of Service Brokering particularly for Context aware services remains an open and important research field. The open framework proposed can be built on by subsequent research as work continues towards the construction of an inclusive, SOA-driven architecture; the latter architecture will merge the Web 2.0 and Telecoms services industries to offer added values for users, service providers and operators alike.
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