A Control Structure for Intelligent Emotion-Oriented Ecommerce Systems

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Executive Summary

There are various design factors that affect the customer's emotions in an eCommerce environment. A control diagram identifying the major elements and processes involved in an emotion-oriented eCommerce system has been created. The control structure and its components are identified and described. For supporting the simulation of emotion-oriented eCommerce systems the control structure is implemented as a MATLAB-SIMULINK-based control structure. In any eCommerce environment, eliciting a particular emotion that leads to a purchasing decision depends on the right combination of design elements. Particularly in an eCommerce environment, every aspect of the site should appeal to the emotions of the target customer.

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