A Control Structure for Intelligent Emotion-Oriented Ecommerce Systems

There are various design factors that affect the customer's emotions in an eCommerce environment. A control diagram identifying the major elements and processes involved in an emotion-oriented eCommerce system has been created. The control structure and its components are identified and described. For supporting the simulation of emotion-oriented eCommerce systems the control structure is implemented as a MATLAB-SIMULINK-based control structure. In any eCommerce environment, eliciting a particular emotion that leads to a purchasing decision depends on the right combination of design elements. Particularly in an eCommerce environment, every aspect of the site should appeal to the emotions of the target customer.

Provided by: University of the West Indies Topic: Developer Date Added: Jul 2010 Format: PDF

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