A Direct Marketing Platform for IMS-Based IPTV

Date Added: Jul 2009
Format: PDF

The widespread adoption of the IP Multimedia Subsystem (IMS) by operators faced many challenges. Currently, telephone companies (telcos) all over the world are rolling out Next Generation Networks (NGN). Moreover, a number of operators already have an IMS infrastructure in place. Deploying an IMS architecture requires heavy investments. Thus, telcos need means to recoup the investment costs within particular timeframes. Direct marketing is a technique that enables product sellers to reach a specific target consumer group. This results in a higher turnover.