A Discussion On How Google Ads And Organic Search Engine Optimization Relate
As a general rule the authors recommend clients dedicate 65% of their budgets to Search Engine Optimization, and 35% to Google ads. Why? Statistics show that 65% people use the organic results and 35% use the Google ads. For the short term, Google Ads has the benefit of delivering traffic almost right away, whereas SEO will likely take several months to deliver traffic. Also, with Google Ads, you can begin testing various keywords and phrases that can be beneficial to your SEO efforts I the future. For example, you can figure out quickly which keywords convert to leads or sales. As your SEO campaign starts delivering traffic, you can back off a little from your paid campaign and focus more on SEO.