A Dynamic Structural Model of User Learning in Mobile Media Content

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Executive Summary

Consumer adoption and usage of mobile communication and multimedia content services has been growing steadily over the past few years in many countries around the world. In this paper, the authors develop and estimate a structural model of user behavior and learning with regard to content generation and usage activities in mobile digital media environments. Users learn about two different categories of content - content from regular Internet Social Networking and Community (SNC) sites and that from mobile portal sites. Then they can choose to engage in the creation (uploading) and consumption (downloading) of multi-media content from these two categories of websites.

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