Date Added: Feb 2010
Introduction of New Products and Services focuses on the process of bringing new products from concept to successful launch. Likewise, "Creativity is the new competitive advantage," Razeghi said. "There is a discipline to innovation. It's not an accident. It's a practice to learn." "The idea of business is to be ballsy and take risks," said Trotter, during one of many question-and-answer periods throughout the evening. "Go for something bold. You can always go back and do something safe later."