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Introduction of New Products and Services focuses on the process of bringing new products from concept to successful launch. Likewise, "Creativity is the new competitive advantage," Razeghi said. "There is a discipline to innovation. It's not an accident. It's a practice to learn." "The idea of business is to be ballsy and take risks," said Trotter, during one of many question-and-answer periods throughout the evening. "Go for something bold. You can always go back and do something safe later."
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