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Benchmarking is using the knowledge and the experience of others to improve the enterprise. Starting from the analysis of the performance and underlying the strengths and weaknesses of the enterprises it should be assessed what must be done in order to improve its activity. Using benchmarking techniques, an enterprise looks at how processes in the value chain are performed. The approach based on the vision "From the whole towards the parts" (meaning a fragmented image of the enterprise's value chain) reduces the focus of the benchmarking process of the enterprise. This is the reason why the authors introduce a new concept "Benchmarking Based Enterprises" (BBE).
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