A Good Name Is Better Than Riches: Tips To Consider When Selecting A New Brand Name

"A good name is better than riches." The paper in general provides certain tips to consider when selecting a new brand name. But to get a good name takes a careful balancing act between art and science. Selecting a good name on a global scale adds the need for legal and linguistic competencies as well. The report provides an exhaustive checklist of dos and don'ts in the naming process and use certain naming adventures as an example.

Provided by: Dow Corning Topic: Software Date Added: Sep 2003 Format: PDF

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