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B-to-B companies everywhere are under heavy pressure to offer their customers and employees robust e-commerce capabilities that rival best-of-breed consumer-focused companies. Before you can roll out a new e-commerce platform you need to evaluate your e-commerce investment and consider the impact that e-commerce investment will have on your organization.
This paper provides a framework and how-to guide on building an ROI financial model for B-to-B companies to demonstrate the advantages of a new e-commerce implementation to senior executives and board members.
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