Business Intelligence

A Guide To Email Deliverability For B2C Email Marketers

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Executive Summary

Getting your email campaigns past spam filters has been a key concern for email marketers for some time. If your email campaign gets classified as spam the response rate will be a fraction of the potential. On average around 20% of commercial email is blocked or filtered by Internet Service Providers (ISP's) which therefore equates to millions in potential revenue lost per annum. The most common question asked by marketers is what they need to do to ensure all the emails avoid the junk mail filters. Unfortunately this is not a magic single tool or answer but a whole host of different factors that need to be understood.

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